Push notification is one of the best tools to effectively keep your readers coming back. It is also necessary to be able to send them content likely to interest them. The ideal first step is therefore to determine the preferred topics for each of your subscribers, according to their interactions with your website.
Estimated setup time: 3 minutes.
This very little plugin plays in addition to the main WonderPush SDK. Its role is to extract the relevant part of the url visited by your subscriber to transform it into a tag, according to your preference criteria.
This plugin has the distinct advantage of being dynamic. So to determine the preferred topics of your subscribers, it favors the urls visited recently while it underweight (until one day forget them) the topics that your subscribers have decided to no longer visit.
So, you can secondly target your pushes to these tags and your subscribers will only receive what interests them.
- Go to settings > web plugins
- Switch on the plugin Auto-tag by page URL
Enter an example of an url of product of article from your own website
Let's take for example L'Equipe the French nationwide daily newspaper devoted to sport. Its website covers football, rugby, motorsport, cycling and many other sports. We want to define for each subscriber, his 3 favorite topics.
Here is an URL of an article:
Extract a part of the URL as preferred topic
Consider the example URL below.
The topic which we want to extract is: Football
It is the first element of the URL after the domain. So, we'll select position 1 in the list of choices offered.
Set a tag with the extracted value when seen a minimum of times
This section allows you to define the minimum number of pages of this type that the visitor must visit for this topic to be eligible as one of his favorite topics.
Keep a maximum number of favorite topics for each user
By default, it is set at 3. The list of the favorite topics is dynamic and updated regularly according to the navigation of each subscriber. The topics that are no longer consulted leave this top and are replaced by the new ones.
Extract only when URLs contain or do not contain particular keywords
This section is optional and it allows you to restrict the extraction to certain parts of your site and therefore ignore others.
Only when URL contains: Fill in one or more keywords to restrict detection to urls containing at least one of the keywords entered.
Only when URL doesn't not contain: Fill in one or more keywords to exclude detection to urls containing at least one of the keywords entered.
By default, the tags generated by this plugin are all prefixed by
Thus, you can distinguish them from other tags that you could have defined by another way.
- Create a segment with a topic
In the case of our example, L'Equipe, if we want to look at the subscribers who have
Rugbyamong their favorite categories, then we will create a new segment with the following rule:
The tags added by the plugin are visible in the installation detail page.
To target users preferring a particular topic, it's like with any tag:
Updated 12 days ago