Segments are sub-groups of your audience that meet criteria defined by you. These criteria can be based on data provided by WonderPush (such as language, operating system, etc.) or by you through Events, Tags and Properties.
Segments can be simple, like “Users that have an Android phone” or complex such as “Users that have an Android phone AND purchased trousers in the last 7 days”.
For example, to create the segment “Users that have purchased trousers in the last 7 days”, you will need to add code that sends an event every time a user makes a purchase, and attach enough information to that event so you can spot trouser purchases.
Updated over 2 years ago