Pre-configured segments are available out-of-the-box and listed on the Segments page. To send a notification to a predefined segment, use the Target tab of the notification edition page or the REST API.

All users

This is the most basic segment. It contains every single user in your audience. Use it to send broadcast notifications and important announcements to your entire audience.

Use this segment sparingly: broadcast notifications tend to generate more un-subscriptions than targeted notifications.

30-day dormants

This segment contains users who have not visited at all your app or website in the last 30 days. Use it to re-engage users who have left and not returned.

GOAL_1 Performers

This segment contains users who have generated a GOAL_1 event. This event corresponds to a conversion: E-commerce websites commonly use it for purchases but it's up to you to determine what it means for your business.

To send GOAL_1 events, please refer to the Events documentation.

Online

Contains all users currently browsing your website or using your app. Use it to send maintenance notifications.

7-day active

Users who have visited your app or website in the last 7 days.

New users

Users that signed up to push notifications in the last 24 hours. Use it to send welcome notifications.

Users of the iOS / Android / Web platform

Depending on what platform you've configured for your project, you will see some or all of these segments:

• Users of the iOS platform,
• Users of the Android platform,
• Users of the Web platform.